The Heart Behind It All
At Local Lead Capture, we know the real goal isn’t just capturing names and numbers.
It’s building bridges of trust.
We believe the best businesses — the ones people remember and recommend
— are the ones that serve first and sell second.
They guide.
They help.
They show up when others are just shouting.
That’s why everything we create — from identifying website visitors like Caller ID, to spotting active searchers like Radar — is built with one mission in mind:
To help you connect first, and close second.
We teach our partners and clients that it’s not about being the loudest. It’s about being the most trusted — leading with value, patience, and care.
Because while the world chases instant results, we know real success takes time, faithfulness, and a heart for service.
If you believe in building something real, something lasting, something bigger than just a sale — then you’ll fit right in.
Together, we can transform how business is done in your community.
Let’s build trust.
Let’s build bridges.
Let’s build something remarkable.
Together!
Most companies talk about capturing more leads.
We agree — finding the right people matters.
But we believe what you do after you capture a lead matters even more.
Who We Work With
We’re not for everyone, and that’s by design.
We work with Unbridled Creatives—local business owners who:
✔ Put Helping First.
They know that serving well leads to long-term success.
✔ Value Trust over Quick Wins.
They’d rather build real relationships than chase transactions.
✔ Support & Educate.
They guide potential customers, even if they choose someone else.
If that sounds like you, then you’re exactly who we built Local Lead Capture for.
🙌 Meet the Team 🙌
Although we are a small but mighty team of more than 12 of us, we are, backed by an incredible network of support, all driven by one mission: to help local businesses succeed by building genuine trust bridges with new leads. Your success is our priority, and we’re committed to providing the tools, strategies, and support you need to grow the right way.
Trent Soles is a bridge builder—equal parts entrepreneur, artist, musician, and family man—on a mission to make meaningful connections that leave a lasting impact.
With over 35 years in branding, marketing, and strategic partnerships, Trent knows how to help businesses grow. But for him, success isn’t just about sales—it’s about people. He believes the most influential business owners are those who genuinely care for their community, and his work is focused on helping them build a business they can be proud of, without burning out.
Creativity is in Trent’s DNA. Whether he’s playing drums, singing with his wife Michele and their growing family, or designing systems that simplify life for others, he brings a unique blend of heart and innovation to everything he does.
He’s the creative mind behind Local Lead Capture and BeLocal Southwest Columbus—platforms designed to help small business owners and families thrive. His coaching brand, Unbridled Creative, and upcoming book, Wild Horses, reflects his belief that the most powerful growth happens when people are free to run in their purpose.
Above all, Trent is a husband, father of four, and proud (and young:) “Pa Pa” to twelve grandkids. Family isn’t just part of his story—it’s the center of it. His personal mission is simple but profound: to build bridges of love and understanding that draw people closer—to each other, and to a joyful relationship with Christ.
Whether he’s mentoring a business owner, leading worship, or dancing in the kitchen with his grandkids, Trent lives to create, connect, and inspire. From helping a business grow, to bringing families and communities closer together, his mission is simple: to leave people better than he found them. If you’re looking for a trusted guide who leads with heart, creativity, and purpose—Trent is someone worth connecting with.
Michele Soles is the heartfelt administrator and a bold leader with a powerful presence—someone whose faith, wisdom, and compassion leave a lasting impression wherever she goes. As a devoted wife, mother of four, and “Mimi” to twelve grandchildren, Michele’s life is rooted in family, but her heart extends far beyond her home.
For over three decades, Michele has partnered with her husband Trent in life and business, helping build community-focused platforms like BeLocal Grove City and Local Lead Capture. Her presence brings balance, clarity, and calm—especially to those who feel overwhelmed or overlooked. She has a natural gift for listening deeply, praying boldly, and encouraging others to see the beauty in their season.
Michele is especially passionate about helping homeschool mothers teach with confidence, embrace their God-given identity, and find peace in the middle of life’s messiness. Whether she’s welcoming new neighbors, mentoring young moms, or simply showing up with kindness and wisdom, Michele is a steady reminder that strength doesn’t have to shout to be felt.
If you’re looking to connect with someone who leads with grace, lives with purpose, and walks closely with Christ—Michele Soles is a woman worth knowing. Trent will attest to that.
Laura Capes Terry is a nationally recognized marketing coach, media strategist, and the founder of Grayson Media & Marketing — a consultancy dedicated to helping business owners market with clarity, confidence, and connection. As a certified StoryBrand Coach with an MBA and decades of award-winning sales and marketing experience, Laura has become the trusted guide for local business leaders who want results without the overwhelm.
She’s the publisher of two community-driven print magazines: Belocal Georgetown, an award-winning guide that connects new movers to trusted local businesses, and Uniquely You Central Texas, a purpose-driven publication uplifting the special needs community. Through both publications, Laura builds bridges between businesses, families, and the heart of Central Texas.
Known for her energetic speaking style and down-to-earth advice, Laura leads workshops, masterminds, and one-on-one coaching sessions to help brands stand out, speak clearly, and grow strategically. She specializes in combining traditional marketing wisdom with modern media tools — from lead funnels and digital campaigns to hyperlocal print and podcasting.
But Laura’s mission goes far beyond marketing. As a wife, mom, and wellness enthusiast, she’s passionate about longevity, vitality, and showing up fully for the people and work she loves. You’ll often find her strength training at the gym, hosting community events, or exploring new ways to live vibrantly — even in the chaos of entrepreneurship and midlife reinvention.
Laura believes great marketing doesn’t start with a product — it starts with a story. And every business has one worth telling.
Whether you’re launching a brand, refining your message, or trying to figure out how to turn attention into action — Laura is here to help you get seen, get heard, and get growing.
Let’s build something unforgettable
Our Amazing Team 🥇
At Local Lead Capture, we know that great technology is only as strong as the people behind it. We are deeply grateful for our incredible software development team, software products, marketing outreach, and client support team members—Dan, Diedre, Jon, Richard, Riqo, Josh, Amanda, Casey, Daniel, Lauri, Sandra, Frankie, Ann, Terry, and many others—who are working tirelessly behind the scenes to ensure that we and our clients receive the best possible experience.
Their dedication, innovation, and unwavering support make it possible for local businesses to capture new leads, cultivate lasting connections effortlessly. From building intuitive solutions to providing outstanding support to us and our clients, their hard work is the foundation of everything we do.
To our team—thank you for your passion, expertise, and commitment to helping businesses grow. We couldn’t do this without you!
Together, we’ve built Local Lead Capture to give businesses a simple way to stay in front of future clients, build relationships, and earn trust—so when they’re ready, they choose you.
If you’re tired of chasing cold leads and ready to build a business that grows the right way, let’s talk.
Trust Bridge™ Framework
We created the Trust Bridge™ Framework to help local businesses and the agencies that serve them build real, human connection in a time when trust is at an all-time low.
With the rise of AI-generated content and automation, people have grown more skeptical of what they see online. We call this shift the Trust Recession—a growing hesitation to believe, engage, or buy without a personal connection. That's why it’s no longer enough to just capture leads; we need to earn their trust quickly and authentically. The Trust Bridge™ gives you a simple, repeatable way to guide every new contact from curiosity to confidence—so they feel seen, safe, and ready to take the next step.
While we offer an amazing proprietary solution for capturing interested website visitors and online searchers, we recognized that these leads couldn’t be treated the same way they have been in the past. That’s why we developed this collaborative framework—to help local business owners stay connected with future customers, especially since they are often too busy running their businesses to keep up with shifting market trends.
Capturing a lead isn’t about assuming they’re ready to buy; it’s about guiding them through their decision-making process without the outdated, pushy sales tactics that no one likes.
The future of business isn’t about who can yell the loudest. It’s about who can be the most real. Together, let’s get ahead of the shift and ensure your agency’s success in guiding local businesses.
COMING SOON!
The Unbridled Creative Podcast 🎙️
We created The Unbridled Creative Podcast because we know that standing out means doing things differently—not following the crowd, but carving your own path.
This podcast is for business owners, creatives, and impact-driven leaders who refuse to be boxed in by the traditional or expected and instead focus on building trust, serving well, and thriving in their community.
Each episode brings real conversations, real solutions, and remarkable insights from us and incredible guests who share what it takes to grow a meaningful business in today’s world.
COMING SOON!
Wild Horses, Lead a Life Unbridled 🐎
📚 The book that was inspired by you, The Unbridled Creative! By Trent Soles and many of his mentors.
At the heart of everything we do is the belief that you were created for something bigger.
Wild Horses was written for the brave leader who knows there’s more—who feels called to something greater but just needs the courage to jump the fence, break free from the expected, and live unbridled.
This book isn’t just a story. It’s a call to action—to step into your purpose, lead boldly, and embrace the freedom God created you for.
If that resonates with you, this book was written for you.
At Local Lead Capture, we don’t just help local businesses grow—we help leaders step fully into who they were created to be. Whether through our software, our podcast, or this book, we’re here to help you thrive.
Ready to go beyond business-as-usual? Let’s do this.
Our mission is to empower local businesses to connect meaningfully and turn every introduction into a valuable opportunity to grow.
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